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Mochila found by the the Springwise Spotters

November 8th, 2007

A few weeks ago, Mochila (the sponsor of this blog) was spotted by a Springwise SpringSpotter, which positioned Mochila as a leader in rights management and digital content syndication. At the time, I wasn’t really sure how this worked or who was behind the site – but it’s actually really cool. These spotters are a network of 8,000 global business and marketing-savvy people in over 70 countries.

They’re scanning the globe for the most promising business ventures, ideas and concepts. Springwise, based in Amsterdam, gives spotters not only a forum to write about their observations, but makes them an essential part of the conversation.

In this post about Mochila, “Online Media Marketplace for Content,” SpringSpotter Susanna Haynie discusses how Mochila makes life easier for content publishers by giving them more options for high-quality content.

According to the Springwise post, “World media spent just under USD 2 billion on syndicated news content last year, and that figure is expected to grow to USD 3 billion by 2008, Mochila says. The time is ripe for a new content model, and it looks like this one is taking hold.”

This is something new for long-tail (and even magic-middle) publishers that didn’t even have the option to use licensed syndicated content before. In the past, access to this kind of content usually required expensive subscriptions or syndication deals. Mochila changes this by taking a glass half-full approach: they let content creators distribute articles, photos, audio, and videos a la carte or through their many other options.

A big win for Springwise readers is the fact that Mochila does away with subscription fees, but still maintains the integrity of ownership of the original author’s work.

There’s no doubt: we live in an era of user-generated content, and there’s a high demand for syndicated news at an affordable price. Mochila’s new content model levels the playing field for publishers of all sizes – long-tail blogs and large media companies.

Written by Adam Metz

Entry Filed under: Free Video, Free Articles, Free Images, Blowin' up the blogosphere